Target Audience

We have recently changed the genre of our film trailer and now we are going to look at our target audience. Our film trailer is more generally aimed at the male market to due to the genre and the plot and I believe we have made a film focused towards a varied age range from teenage to young adults, but obviously there could be some exceptions, however our main focus is towards our target market. This is obviously a very broad target audience, but we are going to look at how to separate our audience in terms of a younger market we are going to use UK Tribes, a website that should help us define our target audience when focusing on the teenage market. We have created a questionaire as shown below that will help us to define our target audience.

Question 1

Question 2

Question 3

Question 7

Question 6

Question 5

Question 4

Question 8

UK Tribes

Using the UK Tribes website we identified our target audience into two particular 'tribes', the Townies and the Skaters.

As other youth Tribes emerged and diversified, the Townies were born – and most wouldn’t even see themselves as belonging to a Tribe at all. The catchall for ‘normal’ kids of both sexes, they are the mainstream core of UK youth as opposed to the ‘weird’ Tribes they see at school, college, uni and on the high street.

Townies are those who simply prefer to go with the flow, keeping up to date with celebrity gossip and the latest chart hits. They like football but aren’t fanatics, love to drink (and may smoke a little weed) but don’t experiment with drugs like the Chavers. Townies like fashion but are a far cry from the Hipsters or Trendies. Often ridiculed by other Tribes for being cultural ‘sheep’ with no identity, they simply follow dominant trends and that’s fine by them. They have access to the high street and the Top 40, so what’s wrong with picking up whatever is on trend in River Island or listening to what’s number one? It’s the safe option, endorsed by the media and celebrity culture – and if Heat magazine says it’s good, then why not!

TV is the biggest signifier for the Townie crowd – watching football, following the big music competitions and following the latest Reality TV shows is their bag. They are Reality TV stalwarts and love Geordie Shore and the Valleys – watching Townies/Blingers living it up and getting mortal is great viewing. Chart music, R’n’B and mainstream hip hop soundtrack their lives – last year they loved Rizzle Kicks, Jessie J and Justin Timberlake is back, yay!

One of few Tribes to be defined by an outdoors pursuit, Skaters have been around for decades and their influence is only set to grow. With pro-skaters earning tens of thousands from sponsorships, it’s not about slacker teens anymore.

Influenced by the likes of Odd Future’s Tyler The Creator, it’s an aspirational Tribe for many young people – a lifestyle choice that touches on music and fashion. The explosion of skater brands on the high street, from Vans to Nike SB, has made the skater ‘look’ easy to access: think five panel caps, windbreakers and Emerica shoes. Documenting is an important part of the Tribe – filming skate sessions and uploading the footage on to high quality video sites, like Vimeo.

Local facilities play a role in supporting the scene, where councils invest in skateparks such as in London, Bristol and Northampton. As a result, Skaters will often have stronger ties to their local community and will actively support the scene – from local pro-skaters to independent skate shops. Older Skaters are very influential in the Tribe, telling younger members about the latest decks and clothing brands. We chose this group as they aren't lazy and they don't like staying inside, the prefer to be out enjoying the thrills of sports like skateboarding.